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It's looking like Jordin Spark's newest single "S.O.S. (Let The Music Play)" has officially flopped. Even though the song and video was well received by critics, the single did not impact radio that hard, and it did not even make an appearance on the Billboard Hot 100.
This must be crushing for Jive, as after her debut success, her newest album has pretty much flopped. The album was only able to push 123,000 copies the first week. Granted, ill give it to her that album sales are pretty small these days, however everyone was expecting more. The first single "Battlefield" was highly praised by critics and Jordin fans, but was only able to make it to #10 on the Hot 100, two spots less than her debut single "Tattoo".
Maybe it's because the sound is to new for her? Maybe it's because Britney and Gaga have been dominating the pop music section? Or maybe it's because people aren't feeling it.
Either way, I guess we will see what is next. Will Jive pull the rest of promotion since everything else they have done has seen minimal results? I don't think they want a repeat of Ciara.
My Opinion: Jive, do something to make this album go off! You can't afford another flop like Love... Sex... Magic (Which was a decent album). This album is not a complete failure (yet), but this second single is.
Sorry Jordin ;(
[Image Via Sony BMG/Zomba Label Group]
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